Posts for Prescription Drugs

Ask your doctor about…

The latest post from our physician consultant on direct to consumer advertising and his experience with two patients who recently asked him to prescribe a weight loss drug.

Use As Advertised Rather Than As Directed?

Who has gone a day without seeing at least one advertisement for drugs or medical devices? These advertisements are part of almost every commercial break during primetime television. It’s big revenue for the stations and a major marketing strategy for...
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