Engaging Grassroots Support

Grassroots support has strategic as well as practical importance in campaigns. Community members who are impacted by policy or system problems can provide important input and feedback on policy approaches and campaign ideas. Their stories put a human face on the social concern you are addressing. Community members can build support through their networks, relationships, and affiliations. Private and public decision-makers are likely to pay more attention and be more accountable if their constituents support an effort.

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