Here in PostScript country, we’re up to the shins in snow and to the gills with yuletide spirit, so we thought we’d turn all that merriment toward something else that’s on our minds…

 [cues orchestra]

A Data-Mining Carol

[to the tune of Jingle Bells]

Dashing through the wards, with a briefcase in his hand, The rep signs in and waits, then shakes the doctor’s hand But this is no plain pitch, He knows just what to say, Because he knows just how much Doc wrote Of Seroquel last May

Oh —

Data sells, the reps can tell How well their free lunch pays But docs don’t know how much is shown On a rep’s handheld display, hey

Prescriptions filled, providers billed, The rep calls it a day, Oh how tough his job would be Without the AMA!

Should this not sate your thirst for health care caroling, click on over to St. Luke’s Health Initiatives The Drift for an ode to Health Reform. A little less snow this time of year out there in Phoenix, but obviously, the spirit of the season is all around us.