Shahram Ahari, a former Eli Lilly sales rep, is in Boston this week talking to medical students at Tufts, Harvard, and Mass General Hospital about how reps make the sale to physicians — and how the future docs can resist the pitch.   He speaks here to Jim Braude of NECN about the rules of engagement for pharma’s sales force.

Ahari, now at the University of California-San Francisco School of Pharmacy, has testified recently before Congress on the Physician Payments Sunshine Act and federal academic detailing initiative.