The National Physicians Alliance is calling on doctors to push back on Big Pharma’s marketing machine by just saying “no” to branded tchotchkes, drug samples and sales rep pitches. Launched Tuesday, NPA’s “Unbranded Doctor” campaign urges docs to join a national network of physicians committed to reducing the influence of pharmaceutical marketing on the medical profession.

The campaign features a special website, http://unbrandeddoctor.org/ that offers docs “how tos” on becoming “unbranded,” including clever flyers and posters designed to inform patients why a doctor has chosen not see sales reps or distribute samples as well as sources of independent medical information and industry-free CME. The site also offers “Unbranded Doctor” coffee mugs, back packs, t-shirts and other products to replace the drug company-branded items that pollute doctors’ offices. For more information about the National Physicians Alliance, go to www.npalliance.org.