Communications Toolkit for Partners of the Vaccine Equity and Access Program

As a Community Catalyst Vaccine Equity and Access Program (VEAP) community-based organization, use the VEAP Communications Toolkit sections individually or as a package to expand communications activities that are appropriate for the specific needs of your community.

The toolkit is divided into three sections that can help you:

  1. Prioritize the messaging that will best resonate with your community.
  2. Use ready-made materials (in up to seven languages) to equip your staff and volunteers to build vaccine confidence in your community.
  3. Access on-demand trainings to build your organization’s communications capacity.
Download the Toolkit (PDF)

About the toolkit

The VEAP Communications Toolkit centers around a unified theme: “Beat the Odds: A Shot Towards a Healthier Future.” This platform creatively conveys how your organization is helping your community members beat the systemic factors working against them, while playing with the word “shot” to have a double meaning of getting vaccinated and living your best lives.

It also allows your organization to personalize the messaging based on your community’s needs, as “a Healthier Future” is a fill in a blank of what the vaccine can help your community members do, such as “A Shot Towards Restoring Connections.”

Photo by Margarita Corporan, taken in Baltimore, Maryland, during Vaccine Equity and Access Program outreach in the community.

Use the right messaging to build vaccine confidence 

This section of the toolkit offers guidance to help you understand your community’s needs regarding vaccine acceptance and uptake, messages that can be used to respond to your community’s needs, and fact sheets about vaccines. Available in up to seven languages: English, French, Korean, Chinese, Spanish, Swahili, and Vietnamese.

Access materials to customize for your community 

This section of the toolkit provides templates for materials that are easy to edit and adapt to best serve your community and personalize with your organization’s logo. Materials include social media calendars and GIFs, digital advertisements, media and community engagement materials, flyers, posters, postcards, a photo library, and print advertisements. Available in up to seven languages: English, French, Korean, Chinese, Spanish, Swahili, and Vietnamese.

Explore on-demand trainings 

This section of the toolkit provides on-demand video trainings and downloadable handouts to help build your organization’s communications capacity. Trainings are available on messaging and materials development (example: “How to Assess Barriers for Message Development”), media and community communications engagement, and social media strategy. Tools and training are provided for popular social media platforms: Facebook, Instagram, TikTok, Twitter, and WhatsApp. Available in up to seven languages: English, French, Korean, Chinese, Spanish, Swahili, and Vietnamese.

Questions and Support

For questions or further support needed to customize your community’s messaging, materials or communications channels, email VEAP@communitycatalyst.org.